Instruction

Marketing Research 

Quantitative and qualitative methods in marketing research, including survey design and statistical analysis.

• Offerings

  • Lehigh University (MBA · MS · Undergraduate) (MKT 312 · Spring 2025 · In-person)

  • Syracuse University (Undergraduate) (MAR 356 · Spring 2024 · In-person)

Principles of Marketing (Undergraduate)

Introductory marketing concepts including the marketing process, market research, STP and 4Ps. Taught as Essentials of Marketing for non-business majors.

• Offerings

  • Lehigh University (MKT 111 · Fall 2024, Spring 2025 · In-person)

  • Syracuse University (MAR 255 · Spring 2024 · In-person)

  • Syracuse University (MAR 301 · Fall 2020 · Online synchronous, Spring 2020 · In-person/hybrid)

Consumer Behavior (Undergraduate)

Concepts in consumer psychology, decision-making, and behavioral economics applied to marketing strategy.

• Offerings

  • University of Cincinnati (MKTG 3085 · Spring 2026 · In-person)