Welcome! I received my Ph.D. in Marketing from Syracuse University in 2024 and most recently served as a Visiting Assistant Professor at Lehigh University. I am currently on the academic job market, seeking opportunities to advance my academic career.
My research interests include multichannel and omnichannel retailing, digital marketing, consumer surplus and welfare, advertising, and behavioral economics. I am broadly interested in how firms influence consumer outcomes through strategic and policy decisions.
My current research centers on two interrelated streams. The first examines how firms—particularly multichannel and omnichannel retailers—can strategically design delivery speed, fees, sociopolitical positioning, channel coordination, and assortment and inventory decisions to segment consumers, influence channel choice, and ultimately optimize revenue and profit. The second investigates advertising effectiveness from a long-term, lifetime value perspective, evaluating how ads shape conversion, and spending across consumer segments and behavioral baselines.
For more information, you can find my CV and contact information below.
Email: saman@samanmodiri.com